Ten Years of Shared Dedication, A New Beginning: Dongfeng Tianlong Brother Club 2026 Customer Grand Ceremony a Complete Success

From January 26th to 27th, an unprecedented customer event was held in Shiyan, Hubei Province. Dongfeng Commercial Vehicle, for the first time under the name "Tianlongge Club," invited over 400 "Dongfeng family members"—including Tianlongge members from across the country, media partners, and ecosystem collaborators—back to the brand's birthplace for an annual gathering titled "Homecoming." This was not only an unprecedented, richly detailed, and emotionally resonant customer event, but it also marked the official elevation of "Dongfeng Tianlongge" to a core customer brand for Dongfeng Commercial Vehicle, becoming a solid carrier and high-value platform for the company to implement its "customer-centric" strategy.

Dongfeng Cultural Experience: Witnessing the Past and Future of a Reliable Brand

In the current climate of deep industry competition, pressured freight rates, and intensified product homogenization, competition in the commercial vehicle sector has shifted from a simple product contest to a systemic battle for the entire lifecycle value of users. Dongfeng Commercial Vehicles clearly recognizes that only by returning to the user can it navigate economic cycles; only through co-creation and symbiosis can it achieve steady and sustainable development. Against this backdrop, the "Tianlong Brother Club" was born—no longer just a sports event IP or a promotional symbol, but a strategic platform that carries user trust, gathers user wisdom, and realizes user value. It is the base camp for Dongfeng Commercial Vehicles to build a "company-user-ecosystem" community of shared destiny for the future. This customer celebration marks the first high-level implementation of this strategic transformation.

The event, themed "Understanding Dongfeng, Trusting Dongfeng, Building Dongfeng Together," meticulously designed a complete experiential loop from history to the future, from products to ecosystem, and from rights to emotions. On the morning of the 26th, at the Dongfeng Motor Museum, Dongfeng employees touched upon the fighting spirit of the national commercial vehicle industry; at the modern vehicle factory, they witnessed the intelligent manufacturing strength behind "reliability"; and at the brand experience center, they perceived the forward-looking layout of intelligent logistics and new-era transportation methods. In the afternoon, a lineup of new model vehicles was unveiled, along with test drives of the new generation Dongfeng Tianlong KH tractor truck. Interactive designs based on real-life scenarios, such as "Dragon Tail Swing" and "Threading the Needle," transformed the products from cold steel into reliable partners that truly help Dongfeng employees profit and improve driving comfort. This is not only Dongfeng's honesty and confidence but also a solemn vow to live up to the trust of Dongfeng employees: every step of Dongfeng's growth is rooted in a deep understanding and long-term commitment to user needs.

Tianlong Brother's Night: Creating a New Mechanism for Co-creation and Sharing within the Tianlong Brother Club

If the daytime tour route is an interpretation of "Why Dongfeng is Dongfeng", then the co-creation culture that runs throughout answers "How Tianlong became a part of Dongfeng".

At the "Tianlong Brother Night" that evening, the all-new Dongfeng Tianlong KH tractor truck was unveiled jointly by Dongfeng Commercial Vehicle, representatives of Tianlong Brother, and partners. During the development of this model, the team visited 30 provinces and cities across the country, deeply integrating truck drivers' real demands for fuel consumption, space, and reliability into the entire R&D process. As one of the Tianlong Brothers who participated in the verification said, "Our suggestions are really listened to and put to use."

The "Dongfeng Commercial Vehicle New Energy Ecosystem Co-creation Plan," launched at the same time, unites 10 ecosystem partners, including Huawei, Yidong Technology, Dongfeng Changxing, Qiyuan Core Power, Shidai Qiji, PICC Property & Casualty Insurance, Dinghe Property Insurance, Dongfeng Auto Finance, Chuangge Financial Leasing, and Youzhuan Technology, to create an integrated "vehicle-electricity-charging-leasing-replacement" solution that focuses on key aspects such as vehicle purchase, energy replenishment, finance, insurance, and trade-in, providing definite support for truck drivers' green transformation.

In addition, the "Customer Co-creation and Benefits Program" was officially launched, constructing a four-system framework of "Activities-Growth-Achievement-Benefits," ensuring that every suggestion, feedback, and story from Tianlong Ge (a customer service representative) can be transformed into a driving force for brand progress. The "Dongfeng Talent Achievement Program" was also launched at the event, awarding plaques to outstanding Tianlong Ge representatives such as "Active Talents," "Referral Talents," "Brand Talents," and "Wealth Creation Talents," paying tribute to their long-term contributions as the cornerstone of the brand.

A trip to scenic mountains and rivers strengthens the emotional bonds among Dongfeng family members.

What's particularly valuable is that Dongfeng didn't stop at simply delivering goods and services, but extended its care to the lives and spirits of its "Tianlong Brothers." The second day's cultural experience at Wudang Mountain and the journey to the Danjiangkou South-to-North Water Diversion Project were not only a tribute to the cultural heritage of Shiyan, Dongfeng's "hometown," but also provided a moment of rest and spiritual resonance for the "Tianlong Brothers" who are constantly on the road. The "Dongfeng Reunion Dinner" in the evening was free of lectures and distance, filled only with the warmth of chatting around the fire. As Liu Licheng, General Manager of Dongfeng Commercial Vehicle Co., Ltd., expressed at the grand ceremony: "We hope that the title 'Tianlong Brother' carries not only a sense of honor but also real value, providing tangible guarantees and continuous support to help everyone go further and more steadily."

At a time when the entire industry is struggling with market uncertainties, Dongfeng Commercial Vehicle is providing a guarantee of certainty for its "Tianlong Brothers" with its three-pronged value proposition of "reliable products + reliable services + reliable relationships"—helping them reliably create wealth and ensuring their peace of mind. It is foreseeable that the "Tianlong Brothers Club" will become the most warm and resilient component of Dongfeng Commercial Vehicle's brand assets. In the future, with the establishment of Tianlong Brothers branches nationwide, the deepening of the co-creation mechanism, and the aggregation of ecological resources, this platform, built, shared, and prospered by Tianlong Brothers, will continue to support product development, service upgrades, and business model innovation, truly realizing "users are the brand, and the brand is the user."

As the new year begins, everything is renewed. This is not the end of Tianlongge's ten-year journey, but a new chapter for the "Tianlongge Club." Dongfeng Commercial Vehicles is taking this unprecedented gathering of customers as a starting point, firmly embarking on a brand-upward path centered on customers, and joining hands with millions of Tianlongge members to create a definite future for the high-quality development of China's commercial vehicles. This path is filled with strength because of our shared journey.